What is SEO?

SEO, or Search Engine Optimization, is the process of improving a website so it can appear more often in search engine results.

The goal is to increase organic, non-paid traffic by improving content, page structure, technical performance, internal links, and other signals that search engines use to understand a site.

Good SEO is not a one-time task. It usually works best as an ongoing process because search engines, competitors, and customer behavior change over time.